Wk 4: Assignment 2 Group Project - Marketing

Notes as of 10:05pm until 11:55pm Friday, 9/30/11
Present Member:

1.    James Hsi

2.    Margarita Hua

3.    Maria Cristina Lambarte

Assignment 2: Group project - Marketing (30 min-60 min)

Focus on your group business idea - brainstorm/discuss/conclude your answers to the following questions. You should upload the conclusion of your group to your blog. While each member of the group might upload the same content, you might add your own ideas or comments. (300-1000 words, upload to your blog)

Consumer Analysis

A. Is our product/service makable? How do you know?

Yes, coffee is.  Sushi is makable as well.  We need to support this by finding some case study or any online information showing how makable the product is.    We can roast our own coffee at the shop.  

We can designate a space to make sushi to make it

B. Is our product marketable?  Yes.  Many people will come just for coffee and will buy sushi for snack or lunch.

C. What is the buying process? Retail, as a seller, our company get sthe profit more than having some other company to sell our product. Wholesale like Costco, our company to establish our way to get in and sell the product for us.  Online buying like Trader Joe and Safeway.

D. Who are the influencers?  One of the influencers we can use is our staff  giving coffee samples so the customer can try our coffee.  Once they try then can make  referrals.

E. Who needs the product and why? Almost everyone, especially college students, professors, bystanders, visitors from other places, and other workers from other side of downtown San Jose.

F. Is it planned or impulse buy?  Both.  For planned, those who drink coffee regularly.  For impulse buy, people come and visit and decide to buy as a gift for someone.

G. What are (or will be) the perception of our product? Taste.  The way that we give samples to customers will give them a chance to try our coffee has a different taste.

Market Analysis

A. Is there a market for our product? How do we know? Yes.  People drink coffee.
B. What is the market Size, growth, segments, geographics?  Unlimited.  Doing research such as googling the information , we can find out the size of the market in a particular zip code.  According to this arcticle,

“Access to ram matching bonus (up to $250k on each personal) cost $599 $99 why javita makes sense Javita S coffee tastes great and is easy to share Javita S business is based on sharing samples …” (http://www.reportlinker.com/report/best/keywords/coffee?gclid=CKa8z8HtxqsCFWgZQgod0Ft_zg)

this tells how much people in this area drink coffee.

C. What are the trends?  In fact, some people find a way to substitute coffee with something else (i.e., tea, jamba juice, and red bull).  Some people drink coffee to keep them awake.  Actually, more people start drinking coffee when they receive referrals from others about how good our coffee is.

Wk 2: Assignment 3

• Assignment 3: Review and help your classmates (15-30 min)

 Visit at least two blogs your classmates uploaded last week. Do you have any comment, praises, suggestions? Leave a comment on their blogs, if their blogs do not allow comments, leave the comment in the blog forum under their threads. Make you comment upbeat and interesting!

	Kerry (Yi) Xu's Blog for My Vision by Yi Xu - Thursday, 15 September 2011, 10:58 AM
	http://pandamaomao2011.blogspot.com/2011/09/my-vision.html

BUS600Fall11 said...

Hello Kerry, I like the idea of organic tofu and in addition to that, I love tofu.

Maria

September 18, 2011 7:42 PM

Deanna Dong's first blog

by Hao Dong - Saturday, 17 September 2011, 10:40 AM

 

http://deannad2011-mba.blogspot.com/2011/09/whats-my-visiongoal.html

BUS600Fall11 said...

Hello Deanna,

You're English is pretty good if this is your first blog, I am happy for you. I read two blogs as well and yes, both of them started with their jobs. I wonder if we read the same ones oh well.

I will see you in class.

Maria

September 18, 2011 7:55 PM

Wk 2: Assignment 1

Assignment 1: Reading and blogging (4-8 hours)

 Read Chapter 1 and 2 of the text book. Keep a blog of 3-6 ideas you learn from each of the chapters that you can use for your business or profession. Update your blog. 

1.  Let the stockholders know how the business is doing financially speaking.
2. Know the demographic profile of buyers that marketers use, “twenty-five to fifty-four years old, college educated, business executive employment,” no children households that their incomes greater than $50,000. (Page 15)
3. MBA must know how to address the 7 marketing strategies:  consumer analysis, market analysis, competitive analysis, distribution channel analysis, develop the marketing mix, determine the economics, and revise.
4. MBA must know the 7 concepts of accounting rules and reporting:  the entity, cash and accrual accounting, objectivity, conservation, going concern, consistency, and materiality.
5. Two topics being covered in Chapter 2, relativism and stakeholder analysis.  Relativism deals with ethics being ignored in the decision making.  It says that people can’t decide on what is right or wrong, and good or evil.  On the other hand, stakeholder analysis which gives the structure of which to confronting the ethical decisions of the company.
6. MBA must know how to interpret the financial statements, Asset=Liabilities + Owner’s Equity (OE), are the summary of the company’s financial transactions being recorded in the general ledger.

Skype Meeting, Frid., 9/16

Notes taken as of 10:05 p.m. on Friday, 9/16/2011

1.  Team Name:  JEMXEY (subject to change), the name used is the first initial of each team’s name

2.  Present Team:  Maria & Eddie

3.  Eddie added more skills on the Top 10 skills area to include in the stage planning of the business

4.  How about just use Coffee Shop instead of Coffee and Sushi Shop?

5.  We hope to get everyone on Skype on Friday, 9/23 to get more input from everyone

6.  If anyone can’t join the Skype on Frid., please prepare to present any ideas to discuss on Sat., 9/24 for the team

7.  Meeting ends at 10:39p.m.

Bus600 Team B

Coffee+Sushi Shop - Fri 10 PM

Below were notes from our group (Group B) during the class discussion yesterday, 9/10,

• Top 10 reasons people choose to take the MBA program

1.       To start a business-entrepreneurship

2.       Get a Masters degree

3.       Manage a business professionally

4.       Self improvement

5.       Career promotion

6.       Easiest degree

7.       Learning ideas or sharing ideas

8.       Meet people – social networking

9.       Earn more money

10.   Learn people skills

• Decide a simple yet exciting business to start:

Coffee+Sushi Shop

• Top 10 skills area the group should know in order to plan, start and run the business well

1.       Know how to manage the funding

2.       Know how to make the coffee, and sushi

3.       Know how to train people in dealing with customers

4.       Know the customers, clients, and the people in the general where the business is going to be located

5.    Know what is the best business structure and how to register a business to government.

6.    Know what kind of license and permit needed and how to apply.

7.    Know what equipments needed, prices,  and where to get them.

8.    Know what kinds of material are needed, prices, and where to buy.

9.    Know the market and ideal price of the products which are going to be sold.

10.   Know how to design the setting of the shop and menu.

• Give your team a name (can be the business name):

CALMAT Coffee and Sushi Shop?

• Make sure you get the email, skype and name of the group members.

Below is the list of 5 people we decided to be in the group,

1.  Maria Cristina Lambarte, mlambarte@csumb.edu, Skype:  rexyduh;

2.  Ying Zhang, Tina.zhang@newsforchinese.com, Skype:  budingsea;

3.  James Hsi, jameshsi@gmail.com, Skype:  jameshsi4624;

4.  Xueling Zhang, xuelingzhang@yahoo.com;

5.  Eddie Lin, etclin0883@gmail.com, Skype:  eddietlin.

• Decide the exact 30 min period per week that all of you can be online and discuss.

Friday @ 10pm

My business vision

It would be nice to manage my own business (the way I want), have my own office, relax on the weekend, and so on.  For now, my business vision would be designing a website for an organization during the weekend.  It is one of the ways to market myself, work for free.  It does not seem exciting but I know that the accomplishment is priceless.

In my vision, the business creates and designs a website for its clientele.  At a 500-employee business, I am sitting in the corner creating and designing a nice website for a client just on a one Saturday morning.  The deal is to work on clients’ website for 4 hours, one day a week, which I choose Saturday, so I can be free on Sunday.

The company consists of 500 employees, let’s say 3-story building in downtown San Jose.  It is about sixty-nine miles away from my home in Seaside, California.  The boss is nice.  I met him through Eric (Dr. Eric Tao).  All I do is to sit in one of the cubicles for 4 hours, to create and design a website for the one client I have.  Once I finish a website for this one client, I design another one, and so on.

I can consider the “no additional pay,” just for the mean time while I am looking for a better employment. Perhaps, one day it would be great if I may be considered to be hired by the company.  If not, I will do my best to accomplish the project for them.  Currently, am employed for many years, and I recently received my degree in Communications Design at California State University Monterey Bay (CSUMB).  I want to do something towards my career goals and that is to be a successful persona in business management.

9/12/2011

Introduction 9/12/11

Hello everyone!

Thanks for visiting my blog.  I am excited to be part of CALMAT.

Hope to hear from you soon!

5 comments:

BUS600Fall11 said...

• Assignment 1. Playing with ulearn (30-45 min) If you can see this, that means you can log in to the uLearn site. uLearn is based on a popular open source learning management system called moodle. So all tutorials and books you can find are applicable to uLearn. As a student, you probably can learn enough about uLearn just by clicking around. If you want to know about about uLearn, you can follow these links: http://moodlecommons.org/course/view.php?id=27 The followings are the first sets of assignments you should practice during this module: 1. upload your profile by click on your name on the upper right corner. Include enough information so your classmates and teachers will know you so to work with you or guide you. You should include your background, experience, special skills and interests. Make sure you upload a photo so people can recognize you. Also include your email, CALMAT requires all members to use gmail account, so if you don't have one, create one as soon as possible. mcclambarte@gmail.com 2. on the uLearn BUS 600 page, click on "participants" button and see your classmate's profile. Click on the instructor's photos, at the end of the page you will see a botton to send a message to him. Send a simple message saying hi. Done, 9/13/2011 3. go to the top of the uLearn BUS 600 page, click on "Ask Eric and Classmates", ask at least one question about CALMAT MBA or BUS 600. You are encouraged to participate the discussion. Assignments vs. Blog by Maria Cristina Campos Lambarte - Tuesday, 13 September 2011, 05:21 AM Hello all, There isn't a place to post the assignment somewhere, so I am posting mine to my blog? Thank you very much.

September 13, 2011 5:53 AM

BUS600Fall11 said...

• Assignment 2. Using gmail and blog (15-30 min) Create a gmail account if you have not done so. There are many useful features in gmail such as calendar and online docs, while I highly recommend you to spend a couple of hours to explore them, we won't require them. A. Send an email to my gmail account: ericytao@gmail.com Maria Lambarte to ericytao show details 5:59 AM (0 minutes ago) Gmail Account B. Add me and at least two other CALMAT MBA students in your gmail contact In process…9/13/2011 Create a blogger account if you have not done so. You should create an new blog call BUS 600. Keep in mind that a blog is accessible to anyone, so you should not include sensitive or very personal information on it. Done, 9/13/2011 MariaCristinaCamposLambarte_Blog, Gmail_Account A. Create the first blog enter about your experience participating the first face to face meeting in Silicon Valley. You should include at least 100 words. B. Submit a link to your blog to uLearn BUS 600 by clicking the link call "BUS 600 blog forum" and create a new topic with your name. For example, Eric Tao's blog". Maria Cristina Campos Lambarte-Blog by Maria Cristina Campos Lambarte - Monday, 12 September 2011, 06:16 AM http://mariacristinacamposlambarte.blogspot.com/

September 13, 2011 6:01 AM

BUS600Fall11 said...

• Assignment 3. Manage your study time (10-20 min) Insert a new entry to your blog call "weekly study planning" with when do you plan to study for BUS 600. • Posted on 9/13/2011 called, “weekly study planning” to my blog. Plan at least 4 hours a week to study BUS 600. I would recommend 6-8 hours. List the hours you reserved for BUS 600. You should at least list 30 min on every Thursday to review the new weekly module released. You should also reserve 30 min also every week to read and provide feedback to other students. • Reserved 6 hours a week of study BUS 600 • I have set a collaboration date for Friday at 10pm with the team Coffee + Sushi via Skype for 30 minutes. Below is the list of 5 people we decided to be in the group, 1. Maria Cristina Lambarte, mlambarte@csumb.edu, Skype: rexyduh; 2. Ying Zhang, Tina.zhang@newsforchinese.com, Skype: budingsea; 3. James Hsi, jameshsi@gmail.com, Skype: jameshsi4624; 4. Xueling Zhang, xuelingzhang@yahoo.com; 5. Eddie Lin, etclin0883@gmail.com, Skype: etclintlin.

September 13, 2011 6:08 AM

BUS600Fall11 said...

Weekly Study Plan: 1. Reserved six hours a week of study BUS 600. 2. Collaborate with the team on Friday between 10 and 10:30pm via Skype to discuss the project on Coffee + Sushi. 3. Read the book, The Ten Day MBA for 2 hours. 4. Post to Forum Discussion, spend at least 15-20 minutes. 5. More next week...

September 13, 2011 6:13 AM